Mac VS Windows Security Essay Example | Topics and Well Written Essays - 500 words

Mac VS Windows Security - Essay Example Afterward, the attacker tricks the victim into connecting with him before the attacker establishes connection to the target, receives the 8-byte challenge. Subsequently, the attacker sends the 8-byte challenge to victim, who then responds to the attacker with the password hash. Attacker responds back to the targets challenge with the victims hash and finally Target grants access to attacker† (SkullSecurity, 2008). The Protective measure of this problem is to remove NetBIOS from any network card to reduce the possibility of abusing SMB. In addition, the following steps can help mitigate this weakness: â€Å"Enable (and require) NTLMv2 authentication -- this will prevent pre-computed attacks, because the client provides part of the randomness. Enable (and require) message signing for both clients and servers -- this will prevent relay attacks. Install ms08-068 -- this will prevent a specific subset of relay attacks, where its relayed back to itself.† (SkullSecurity, 2008) RPS attack (Remote procedure call) is used over SMB to offer file and printing sharing. Attacker can compromise the system by sending RPC request to gain access. This usually happens through port 139, which is known as the NetBIOS. â€Å"NetBIOS over the Internet is an enormous security risk. The NetBIOS protocol gives people the ability to obtain all kind of information from your systems like your domain, workgroup and system names, as well as account information. To prevent this from happening make sure that on your border gateways you filter out all in- and outgoing traffic for ports 137, 138 and 139.† (Dennis Leeuw dleeuw, 2011) That being said, Mac, UNIX/Linux machines also use these ports, due to a Windows-file-sharing-compatibility package called Samba. Another vulnerability we are introducing is the Abusing remote Desktop Protocol (RDP). Remote Desktop Protocol (RDP) is a protocol developed by Microsoft, which provides a user with a

Select a publicly traded U.S. corporation for which you have a common Essay

Select a publicly traded U.S. corporation for which you have a common interest - Essay Example egic business decisions, the company has been able to trade in over 186 million bids, with a sum of over $840 million items being sold with an average of around 800, 000 bids per day. (Schonfeld, 2005) As a result of internet technology a lot of business sprung up, among them being Electronic commerce. The online business started to pick up in the early 1990s, and by around 2000 the business was fully embraced across the globe. Recently, e-commerce industry has experienced an immense development, mostly due to the growth of internet users across the world. More and more people are shifting their attention towards the new shopping model of doing online shopping. (Schonfeld, 2005) E-Bay incorporation provides an online platform for sellers and buyers to interact and trade in various categories of goods and services. There are three segments in eBay namely; payments, marketplaces and GSI Commerce. Since access to e-commerce is universal, and the physical assets to start up this form of business are commercially available, barriers to entry into the industry is quite lower. Now what matters here is the network externalities effect. For instance, it is extremely difficult for a competitor to acquire a bigger share of the users in market where there is relatively huge network externalities. Nonetheless, eBay has managed to secure its position among the top e-commerce websites in the world. However, just like any other industry eBay is subject to competition from companies like Yahoo and Amazon. These companies normally employ tactics such as lowering of price of their services in order to gain competitive advantage. At the moment eBay is focusing its markets abroad. It is now operating in eight of the top ten countries, by e-commerce market size outside the American nation. For example, eBay controls over 80% of e-commerce market in Asia, while it is reported to be gaining users , 45% faster in Europe continent more than in U.S.A. It is also experiencing a 135% growth

Advantages, Disadvantages: Electronic Record Systems

Advantages, Disadvantages: Electronic Record Systems In the recent past there has been a significant emphasis for the need to implement Electronic Medical Record systems. However, the benefits and shortcomings of these systems need to be evaluated (Amenwert et al. 2004) and a sufficient evidence base gathered using a well structured scientific approach to justify the change and measure the organizational impact (Wager et al. 2000). This essay will address the benefits and challenges of implementing Electronic Record Systems. It will look at applications of these systems in different care settings located in different environments so as to provide a broader view of some of the issues. The roles of the various stakeholders as well as the benefits and challenges they derive from electronic health records will be outlined and a detailed evaluation of paper records and electronic records will be done. Conclusions will then be made based on this analysis. BACKGROUND In context of health care, electronic record systems can be defined as any structured record keeping system, specifically designed to support users by providing context specific information which is electronically accessible, relevant, easily transferable, accurate and complete. These records will usually hold information regarding patients care histories, non specific clinical data, medical knowledge or other health care centered information. (Coiera 2003) As the scope is very broad and Electronic Health Records (EHR) has not been well defined (Hayrinen et al. 2008a), the definition used was limited to EHR and allied systems such as Picture Archiving Systems (PACS), Pharmacy Management Systems, Computer Physician Order Entry (CPOE) amongst other systems used day to day in a clinical setting. These areas are well documented and evidence easily obtainable (Clamp Keen 2005) Role of electronic records and patient Information in population based care A study carried out by Qresearch utilized electronic records extensively with an aim to report on population trends and disease risk factors. The analysis covered a 5 year period and was able to establish that in the UK, London had the highest percentage of patients recorded as being smokers at 25% and the lowest in the South East and South West at 20%. It also established that majority of the smokers ranged from 25-34 years of age across all regions. (Qresearch- NHS 2008). The information obtained provided a platform for decision making to determine the interventions to be undertaken, where resources should be focused and to whom it should target. This kind of data mining is only possible when data is electronically stored (Bocij and chaffey, 2005) as paper records suffer from massive fragmentation (Dick et al. 1997) making it difficult to bring all the data for analysis. It has also been established that manual methods would be ineffective to deal with such large data sets and the multi dimensional analysis required (Fayyad 1996). The ability to perform such operations is a strong argument for electronic record adoption in decision support and knowledge discovery for population based interventions (Kraft et al. 2002). Furthermore, electronic records encourage consistent recording of clinical information and this becomes a key component when aggregating individual records to form datasets. Use of clinical codes allows relevant data to be derived from these unified datasets enabling reliable analysis across different sites. This in effect is key in providing specific information for health research as well as in public health planning (Ambinder 2005) Keeping in line with Pawsons model for context specific evaluation the literature was reviewed by looking at studies done in various sites represented on table 1 and later highlighting advantages and disadvantages to various stakeholders identified. General practitioners General practitioners are the initial point of contact between clinicians and patients, they play a pivotal role in ensuring that a patientÃÆ' ¯Ã‚ ¿Ã‚ ½s Electronic record is accurate, complete and current (Dick et al. 1997). As direct users of Electronic records, GPs benefit from the linkage of these record systems to other systems such as PACS or CPOE. Requests for ancillary care services can be done at a click of a button and results for tests can be accessed immediately they become available. This in effect enhances the completeness of patient records as they are updated in real time (Ambinder 2005) reducing the GPs administrative load as well as accurately populating records for future encounters (Wager et al. 2000). Additionally, GPs are able to view different aspects of a patients care at a glance, preventing duplication in testing or medication and reducing costs (Jones et al. 2008). Attention can also be drawn to areas that require GPs action through medical alerts thereb y guiding the clinician in the disbursement of care (Coiera 2003). In effect, this increases the efficiency of the GP and a study done in the Veterans Association has shown electronic records has allowed patients information to be available 100% of the time as opposed to 60% of the time reducing the amount of sessions required to resolve patient issues (Wilson 2009) this, as well as enhance patient safety through, for instance, reduced prescription errors (Kaushal et al. 2001) Unfortunately, there is a substantial learning curve and clinicians require training to use these systems (Anderson 2007). GPs may spend substantial amounts of time inputting and retrieving data from these systems at the expense of interacting with their patients (Poissant et al. 2005). As information grows exponentially there is also a fear of clinicians becoming overwhelmed due to the explosion of information (Berner 2005) and the paradigm shift in culture also presents opportunities for resistance to change (Hendy 2005). System usability is also a major concern when dealing with electronic records. Young (2006) argues that this has been a major deterrent to widespread adoption of these systems. Patients and their carers In the UK, The NHS care record service is responsible for holding Electronic records for all UK citizens centrally (NHS 2008a). There is policy in place that will see all patientsÃÆ' ¯Ã‚ ¿Ã‚ ½ summary records being held nationally and detailed records held locally within the various GP practices (NHS 2008a). This in effect will lighten the burden to the patients and their carers of having to remember the list of drugs, allergies or adverse reactions they may have encountered in the past (Jones et al. 2008).This will reduce the risk from adverse events and near misses that can occur from wrong administration of medication through prescription errors and increase the amount of confidence patients will have on their clinicians (Jones et al. 2008). Furthermore, In the UK, Patients will also be able to view their own summary care records via health space (Greenhalgh et al. 2010) and ensure their records are complete and accurate leading to better patient outcomes (Waegemann et al. 2002 ). Additionally, in emergencies, where GPs may not be readily available, rapid access to the patientÃÆ' ¯Ã‚ ¿Ã‚ ½s medical history can reduce the time taken to provide critical care (Potts et al. 2004) Ultimately, the main benefit to patients will be increased quality of care and patient safety through increased choice in their care options (Eysenbach Jadad 2001). This will largely be due to portability of these records across different care functions allowing for access by a variety of clinicians. Unlike paper records, electronic records are easily and readily accessible due to the interconnection of systems through networks making them vulnerable to unauthorized access (Berner 2005) This brings a set of legal challenges as to who has access to this information (Delpierre 2004). Under the UK data protection act of 1997 and the privacy act of 1974 in the USA, data about patients is protected by law (Koeller 2002). However, with records widely distributed and at times held by third parties adequate legislation needs to be put in place and security measures such as firewalls and audit trails need to be implemented to protect this data. This raises complexities in implementation as well as expands cost (Koeller 2002) Health service teams and clinicians Health service teams such as pharmacists alongside other health care professional benefit immensely when records are easily shareable and quickly available (Wager et al. 2000) This is information can be used to reconcile medication lists as well as provide key information to multi disciplinary health professionals in a secondary care setting where information is fragmented and spread across different care pathways (Miller Sim 2004). This will reduce clinical risk as well as save time and associated costs (Koeller 2002). Furthermore, the problem inherent in paper records of ineligible notes becomes nonexistent (Schloefell et al. 2001). Coding systems in electronic records also avoids incidents of ambiguity that may be present in free text during care episodes (Dick et al. 1997). On the other hand, there is currently no universal standard for indexing and coding clinical information (Schloefell et al. 2001) this in effect is a challenge to health teams who may have difficulty in accessing patients data across different system platforms (Schloefell et al. 2001)The lack of unanimity in creating uniform standards leads to interoperability across physicians systems, hospitals and pharmacies (Wilson 2009). This limits the amount of choices available to patients and adds unnecessary difficulty to health teams when such incidences occur. Health providers, and allied organizations In the UK health providers such as health trusts and Strategic Health Authorities derive their benefits as a result of benefits derived from patients and health care teams (Jones et al. 2008). Other gains are made from quantifying resources not utilized as a result of implementing EHRs (Byrne et al. 2010) these benefits accrue and are reflected as cost savings to these authorities. Funds realized as a result of these savings allow for better planning on both macro and micro levels with resources efficiently allocated to interventions that have greater impact on the populace (Jones et al. 2008). Furthermore, organizations concerned in medical research benefit immensely when records are electronically stored. The nature of the record allows for data to be easily derived for specific research purposes for learning and for use by other allied institutions with minimal overhead (Mathers et al. 2009). Alternatively, the cost, size and complexity of implementing these systems are prohibitive (Hendy 2005). Many health providers such as the NHS in the UK meet many of these costs. According to the Donabedian perspective, the inputs required in setting up a working electronic record system are both time and cost intensive (Koeller 2002). Infrastructure in terms of hardware and software, expertise, training and associated costs are high especially when these are scaled to a national level (Cressman et al. 2006). In the UK 105BN pounds has been allocated to the NHS for 2010/2011 fiscal year (DoH 2010) and $19BN has been allocated for the year 2011 to promote the adoption of EHR in the USA (Wilson 2009). This however is seen to be inadequate and further investments needs to be done. Comparison of Electronic and paper records physical and described as being material objects with concrete locations, attachments and marking (Bearman 1996). Data is usually handwritten and takes the forms of Narrative text in most instances forms can also be used to insert data. Data entry lacks validation and prone to errors. Conclusions The literature reviewed provides evidence that supports adoption of electronic health records. An analysis of the literature as represented on table 1 showed good evidence indicating improvement of patient safety and increase in efficiency of clinical staff as a result of implementing EHR. Evidence showing an increase in information quality was mainly qualitative and cost benefit analysis was scarce and hard to find. Future benefits and cost savings were predictive at best and were mostly attached to reduction in risk to patients and the assumed calculation of costs savings associated with this. Hayrinen et al. (2008b) stated electronic health systems are as yet not properly defined and methods to evaluate these systems are still not well developed as a result. This in effect raises major concerns, the first being the sustainability of these systems over the long term, the safety of the patients and the quality of information provided (Coiera 2009). As we move forward, systems are becoming larger and more complex and the cost to benefits have major implications to the national GDP of most countries implementing a nationwide health strategy. It is in this respect that the top down approach adopted by the NHS has been favored to the bottom up approach or sporadic approaches in other parts of the world (Cressman et al. 2006). This approach aims to reduce incompatibility in data reconciliation across systems which not only hinders the continuity of patient care but also makes deriving data in a coordinated and timely manner for use in public health highly complex. However, both systems are challenged and other arguments have been made that favor a middle out approach where local institutions drive the process but with oversight from governing bodies who set the standards and policy to guide it (Coiera 2009).

Iago?s Plan :: essays research papers

The play begins with Rodrigo reprimanding Iago for not doing his job. Rodrigo is paying Iago to pursue Desdemona for him, and he has just learned that she has eloped with Othello. Iago reassures Rodrigo that the plan will eventually work because he himself is motivated to bring Othello down; Othello promoted Michael Cassio to lieutenant rather than Iago, and Iago believes that he was more deserving of the promotion. Iago starts his plan by telling Rodrigo to try and foil Othello and Desdemona’s marriage by telling Brabatio, Desdemona’s father, about their secret marriage. Rodrigo agrees and both proceed to Brabantio’s dwelling. Once there, they cry out to Brabantio, proclaiming that his daughter has been stolen from him. Brabantio is furious and proceeds to confront Othello. Iago, knowing of Brabantio’s plans to confront Othello, rushes to him to warn him. Iago once again deceives Othello into thinking that he is his friend by warning him about Brabantio, when, in reality, he ignited the conflict in the first place. Othello diffuses the situation when he agrees to take the matter to the duke. After Rodrigo hears from Desdemona about her passionate love for Othello, he believes that his hopes of winning Desdemona have gone up in smoke. But once again, Iago reassures him that all will be well in the end. He insists that Rodrigo continues to pay him, â€Å"Put money in thy purse†, he says repeatedly. When Rodrigo exits, Iago, in a soliloquy, confesses his plan to the audience to cheat Rodrigo out of his money and break up Othello’s and Desdemona’s marriage by convincing Othello that Desdemona is unfaithful to him. On the way to Cyprus, Iago is conversing with Cassio, Emilia and Desdemona. He notices that Cassio is very affectionate with Desdemona and decides that this will help convince Othello that she is cheating on him. Once they arrive, Iago is speaking with Rodrigo, and he tells him that he has competition in the race for Desdemona; Cassio, he claims, he second in line, to Desdemona’s hand, if she were to leave Othello. Iago suggests that Rodrigo start a quarrel with Cassio, while he is drunk, in order to provoke him to commit an act that will lead to Cassio falling out of favour with Desdemona. Iago’s real reason for this plot is to have Cassio fall out of favour with Othello, so he will demote him, and will put Iago in his position.

Teacher and National Junior Honor

I'm excited to be invited to be a member of National Junior Honor Society (NUNS). And it is a great opportunity for me. As a pre-member of NUNS, I have demonstrated three qualities, which are willingness to serve others, leadership, and character. These three qualities describe the very essence of my being. I'm from Burma which now they call Manner. And went to Malaysia to come to United States because Burma is in war. Live at Malaysia for about 4 years. Learned lots of English at Malaysia. After staying at Malaysia for about 4 years, I came to U.S. I've been at United States for 7 months. First thing that would like to talk is willingness to serve others. Like to help others; help my mom around the house all the times and because she don't know much English I translate for her. And at school help my friends those who need help; I help them with what I know. Next, I demonstrated leadership. At school when the teachers group she/he always choose me as a roof leader because he/she thin k I will be a good leader, and to experience leadership.I help my group member when they don't know, tell them what to do, make sure the work is done, to participate, and tell them to respect teacher like to keep quiet and follow teacher's instruction. Last, want to talk about is character. Respect my teacher because they are the one that teach me, and my parents because they raise me until now. When they ask me to do something, do it. They have taught me to be inerrable.

Intro to Internet Essay

Although it is true that professional web designers prefer using raw html codes when creating a web page, they admit that using HTML editors such as DreamWeaver, Frontpage, and Netscape Composer has advantages. The beauty these programs lies in its ease of use. Unlike raw html where in the designer must remember raw html coding , the HTML editor allows the same work to be done with a few mouse clicks or image inserts onto the page. Every professional web page designer first created a page using an HTML editor. Later on learning the more complex rudiments of raw HTML page coding. HTML editors allow the user to create a web page that looks like it has a complex feel and design because the editor has all the coding built into it for the designer to use even though he does not know the raw html tags and syntaxes to use. Usually, the basic programs used in a web page such as Javascript can already be activated by the simple touch of a button. The biggest benefit of using an html editor is the feature known as HTML previewing. It allows us to view the webpage in real time format. Work Cited Evans, Tim. (1998). HTML 4: 10 Minute Guide. Indianapolis, Indiana: QUE Web Developer’s Notes. (2007). What Are WYSIWYG HTML Editors – Their Advantages and Disadvantages. Retrieved September 8, 2007 from http://www. webdevelopersnotes. com/design/wysiwyg_html_editors_advantages_disadvantages. php3

ESL Learners Test Preparation

ESL Learners Test Preparation Its important to prepare well for big tests - especially for exams like the TOEFL, IELTS or Cambridge First Certificate (FCE). This guide will help you take steps towards doing your very best on the big day. Know Your Test First things first: Find out about the test! Reading test-specific preparation materials will help you understand your strengths and weaknesses on specific topic areas covered in the test. Understanding which types of problems are easiest and which are most difficult will help you develop a study plan for the test. While developing your plan, take note of grammar, vocabulary, listening, speaking and writing expectations. Also, take note of specific exercise types on your exam. Preparing for the TOEFLPreparing for the First Certificate ExamPreparing for the IELTS Practice, Practice, Practice Once you have established a study plan, youll need to do lots of practice. Practice begins with understanding the subjects that will be included in reading, writing and listening. If youre not taking a course, using advanced level resources at this site can help you study up and practice grammar, build vocabulary, as well as improve writing techniques and listening skills. Advanced Grammar ResourcesAdvanced Writing ResourcesAdvanced Vocabulary Resources Practice Specific Types of Test Problems So youve studied up on your grammar, writing, and vocabulary, now youll need to apply these skills to specific types of exercises you will find on your exam. There are a number of free and paid resources available on the Internet. Cambridge Exams Practice Materials Take Practice Tests After you have become familiar with the types of exercises on your test, youll want to practice taking the test as often as possible. For this purpose, the best thing to do is purchase one of the many books that provide practice tests for the TOEFL, IELTS or Cambridge Exams. Top TOEFL Study MaterialsTop First Certificate Study Materials Prepare Yourself - Test Taking Strategy Shortly before the big day, youll also want to spend some time developing specific test taking skills. These skills include strategies on multiple choice questions, timing, and other issues. Effective Test Taking Strategies Prepare Yourself - Understand the Test Structure When you understand the general techniques required to do well on a test, youll also want to study specific exercise techniques to help you develop a strategy for each type of question. These links focus on specific exercises that youll find on the Cambridges First Certificate Exam. However, these types of exercises are found on most of the major exams in one form or another.

Essay Sample on Teacher Indentity Who Am I

Essay Sample on Teacher Indentity Who Am I Sample essay on Teacher Indentity: I am a 24 year old white female from a middle class family. I hail from a family of six siblings and I am the youngest. I have always had a passion for teaching ever since I was in high school. This is the time I realized that my future was really in teaching. During my early school years, I would not tell what my career would be. This is the time whereby if you ask any student, they would probably tell you that they would love to pursue medicine, engineering or since these are the most prestigious courses around. Likewise, I would not tell what I wanted to do at this time as I was too young to understand what careers meant. Immediately I stepped into high school education, my mind was broad now and I would tell that my future lay in teaching. During my high school years, I interacted with many teachers who gave me insight into this career. My teachers really encouraged me to follow my passion as one is only able to succeed by following his/her interest. Apart from this, I attended m any career talks during my high school years which gave more knowledge concerning career choices. My race as a white would influence my teaching because I intend to work in a white dominated region of this country. As a result of this, I would not have any problem adjusting due to possible constrains that may come as a result of racial discrimination. Being from another race in the region would be challenging for anyone who is beginning to teach as there are no constrains due to racial prejudice. My being white would also enable me fit well in the area I intend to teach in the sense that I will be teaching children who do not have diverse cultures. Teaching becomes especially challenging when one meets students of various cultures and as a result of this, it becomes important to alter teaching methods so as to accommodate all cultures. My female gender is also a bonus in teaching since in nature; the feminine gender is regarded as being the one with a calm, kind and patient nature as compared to the masculine gender. As a female, I would be patient and accommodating when it comes to the handling of student affairs. This is a bonus in the teaching process since handling of student affairs requires patience and understanding. As a female also, there are motherly instincts in me which would ensure that I treat all students like my own children. By so doing, it would be possible to address all student affairs effectively to the satisfaction of students. By hailing from a middle class family, it has assisted me in my career as I have not lacked any resources for pursuing my career in teaching. There are many people who aspire to be the best teachers but the limitedness or inadequacy of resources has hindered them from pursuing the career effectively. My fee has always paid my fees in time and I have received the necessary academic books and documentations that has enabled me study with ease. Besides, I have been able to attend all academic trips and workshops concerning teaching ever since I was in high school. By having the necessary financial and emotional support from my family members, I have been able to acquire a potent teacher identity as I have not studied with any difficulties or distractions. Besides, my mother and father have always been there to answer all my questions concerning teaching and in cases where I have faced challenges, they have managed to guide me and advise me well. I am, therefore, equipped fully on the ex pectations of being a teacher and potential challenges. I do not have much experience in teaching, but I have slight experience from my vacations and post high school years. After my high school, I requested the principal of the nearest school to offer me a chance to teach for free. The 6 month experience I got from this teaching has assisted me by enhancing my confidence. When a friend of mine was absent in her elementary school some years back, I requested to take some of her lessons which has further enhanced my teaching experience. I can, therefore, say that I have noteworthy teaching identity due to the slight experience that I have gained over the years. I would, hence, never, have a difficult time teaching students as I have experienced it before and any jitters that I previously had are no longer there. I am a courageous, industrious and aggressive character and from these traits, I believe I would succeed in teaching. Effective teachers are courageous because it requires massive courage to stand in front of a mass of students and pass knowledge. Panicking in front of students will not make an effective teacher. Over the years, I have been courageous in my decisions and I believe this attribute would take me far in the teaching profession. My industry would impact on my teaching positively since industry is a recipe for success in any career. Teaching requires extreme industry since the process of dealing with students is a tedious and exhausting venture. Making students pass would further require an industrious teacher, and. I therefore, strongly believe that my attributes would assist me catalyze student success. I am also a principled character who stands by what I believe without being swayed by public opinion. These traits would assist me in my teaching since teaching requires one to make swift and upright judgment without being influenced. Students would not have a problem with me because my judgment would be impartial without favoring anyone. By being a firm teacher, the management would respect my decisions and opinions. Teachers who are easily swayed by the management do not make efficient tutors since the management can make them support a wrong deed for the well of the school while displeasing parents and pupils alike. I would not want students and parents to have such opinions about me; hence, I would always strive to do deeds that are right without favoring anyone. Therefore, these attributes would spur me to succeed in the teaching profession. My surrounding community is comprised of hardworking and successful people, and this culture over the years has spurred hard work and indus try in me. As a result of the culture that I have observed in my community, I, therefore, believe that attributes of success have been instilled in me. Therefore, all these factors will contribute to my succeeding in teaching.

Biography of Folk Singer and Activist Joan Baez

Biography of Folk Singer and Activist Joan Baez Baez was known for her soprano voice, her haunting songs, and her long black hair early in her career - until she cut it in 1968. Joan Baez Biography Joan Baez was born on January 9, 1941, in Staten Island, New York. Her father Albert Baez was a physicist born in Mexico, while her mother was of Scottish and English descent. She grew up in New York and California, and when her father took a faculty position in Massachusetts, she attended Boston University and began to sing in coffeehouses and small clubs in Boston and Cambridge, and later in the Greenwich Village section of New York City. Bob Gibson invited her to attend the 1959 Newport Folk Festival where she was a hit; she appeared again at Newport in 1960. Vanguard Records, known for promoting folk music, signed Baez and in 1960 her first album,  Joan Baez, came out. She moved to California in 1961. Her second album, Volume 2, proved to be her first commercial success.  Her first three albums focused on traditional folk ballads. Her fourth album, In Concert, Part 2, began to move into more contemporary folk music and protest songs.  She included on that album â€Å"We Shall Overcome† which, as an evolution of an old gospel song, was becoming a civil rights anthem. Baez in the 1960s Baez met Bob Dylan in April of 1961 in Greenwich Village. She performed with him periodically and spent a lot of time with him from 1963 to 1965. Her covers of such Dylan songs as â€Å"Don’t Think Twice† helped bring him his own recognition. Subjected to racial slurs and discrimination in her own childhood because of her Mexican heritage and features, Joan Baez became involved with a variety of social causes early in her career, including  civil rights  and nonviolence. She was sometimes jailed for her protests. In 1965, she founded the Institute for the Study of Nonviolence, based in California. As a Quaker, she refused to pay a part of her income tax that she believed would go to pay for military spending. She refused to play in any segregated venues, which meant that when she toured the South, she only played at black colleges. Joan Baez recorded more mainstream popular songs in the later 1960s, including from Leonard Cohen (â€Å"Suzanne†), Simon and Garfunkel and Lennon and McCartney of the Beatles (â€Å"Imagine†). She recorded six of her albums in Nashville starting in 1968. All the songs on her 1969 Any Day Now, a two-record set, were composed by Bob Dylan. Her version of â€Å"Joe Hill† on One Day at a Time helped bring that tune to wider public attention.  She also covered songs by country songwriters including Willie Nelson and Hoyt Axton. In 1967, the Daughters of the American Revolution denied Joan Baez permission to perform at Constitution Hall, resonating with their famous denial of the same privilege to  Marian Anderson. Baez’ concert was also moved to the mall, as Marian Anderson’s had been: Baez performed at the Washington Monument and drew 30,000. Al Capp parodied her in his â€Å"Li’l Abner† comic strip as â€Å"Joanie Phonie† that same year. Baez in the 1970s Joan Baez married David Harris, a Vietnam draft protestor, in 1968, and he was in jail for most of the years of their marriage. They divorced in 1973, after having one child, Gabriel Earl. In 1970, she participated in the documentary â€Å"Carry It On,† including film of 13 songs in concert, about her life through that time. She drew much criticism for a tour of North Vietnam in 1972. In the 1970s, she began composing her own music. Her â€Å"To Bobby† was written honoring her long relationship with Bob Dylan.  She also recorded her sister Mimi Farina’s work. In 1972, she signed with AM Records. From 1975 to 1976, Joan Baez toured with Bob Dylan’s Rolling Thunder Review, resulting in a documentary of the tour. She moved to Portrait Records for two more albums. The 1980s-2010s In 1979, Baez helped form Humanitas International. She toured in the 1980s for human rights and pace, supporting the Solidarity movement in Poland. She toured in 1985 for Amnesty International and was part of the Live Aid concert. She published her autobiography in 1987 as And a Voice to Sing With, and moved to a new label, Gold Castle.  The 1987 album Recently included a pacifist hymn and another gospel classic made famous by Marian Anderson, â€Å"Let Us Break Bread Together,† and two songs about South Africa’s freedom struggle. She closed down Humanitas International in 1992 to focus on her music, then recorded Play Me Backwards (1992) and Ring Them Bells (1995), for Virgin and Guardian Records, respectively. Play Me Backwards included songs by Janis Ian and Mary Chapin Carpenter. In 1993 Baez performed in Sarajevo, then in the midst of a war. She continued recording into the early 2000s, and PBS highlighted her work with an American Masters segment in 2009. Joan Baez had always been quite politically active, but she had largely stayed out of partisan politics, endorsing her first candidate for public office in 2008 when she supported Barack Obama. In 2011 Baez performed in New York City for the Occupy Wall Street activists. Discography 1960: Joan Baez Vol. 1 (remastered 2001)1961: Joan Baez Vol. 2 (remastered 2001)1964: Joan Baez 5 - 2002 version with bonus tracks1965: Farewell, Angelina1967: Joan1969: Any Day Now: Songs of Bob Dylan1969: Davids Album1970: The First Ten Years1971: Carry It On1972: Blessed Are...1972: Come From the Shadows1974: Gracias a la Vida (Heres to Life)1975: Diamonds and Rust1976: The Lovesong Album1977: Best of Joan Baez1979: Honest Lullaby1979: The Joan Baez Country Music Album1982: Very Early Joan Baez1984: Ballad Book Vol. 11984: Ballad Book Vol. 21987: Recently1990: Blowin Away1991: Brothers in Arms1992: No Woman No Cry1992: Play Me Backwards1993: From Every Stage1993: Rare, Live and Classic (box)1995: Ring Them Bells (winter holiday and Christmas)1996: Greatest Hits (remastered)1996: Speaking of Dreams1997: Gone From Danger1998: Baez Sings Dylan1999: 20th Century Masters: The Millennium Collection1960: Joan Baez Vol. 1 (remastered 2001)1961: Joan Baez Vol. 2 (remastered 2001)1964: Joan Baez 5 - 2002 version with bonus tracks 2003: Dark Chords on a Big Guitar2005: Bowery Songs2007: Ring Them Bells (reissue with bonus tracks)2008: Day After Tomorrow2011: Queen of Folk Music Joan Baez Quotes The concert becomes a context of its own, and thats whats beautiful about being able to stand up there- that I can say what I want, put the songs where I want them and, hopefully, give people an evening of beautiful music as well. (1979)Action is the antidote to despair. Sources Baez, Joan. And a Voice to Sing With. 1987.Baez, Joan. The Joan Baez Songbook: P/V/G Folio. 1992.Hajdu, David.  Positively 4th Street: The Lives and Times of Joan Baez, Bob Dylan, Mimi Baez Farina, and Richard Farina. 2011.ï » ¿Swanekamp, Joan.  Diamonds and Rust: A Bibliography and Discography on Joan Baez. 1979.

Foreign Direct Investment in Australia Essay Example | Topics and Well Written Essays - 2000 words

Foreign Direct Investment in Australia - Essay Example Demand for goods and services in the Pilbara's state, Western Australia, grew by 11% in 2007. Studies have touted the benefits of foreign direct investment. (China Elections and Governance, May 8, 2008). Chinese investment in Australia's iron-ore business is increasing. Gindalbie, an Australian iron-ore miner, and Ansteel, a Chinese steelmaker, agreed to invest A$1.8 billion in a joint venture to develop a mine in Western Australia in 2007. This new investment translates to5,000 new jobs. (China Elections and Governance, May 8, 2008) Foreign direct investment (FDI) should be free from the strict controls which are implemented by host governments. (Main Idea Statement). Foreign direct investment has speeded up the economic development of Australia. If the foreign direct investment in the iron ore and coal mining sector continues, Western Australia will need an extra 400,000 workers within 10 years ding to the Australian Chamber of Commerce. Australia has entered its 17th year of uninterrupted growth. The pace of domestic demand that monetary authorities have pushed interest rates to their highest in close to 12 years in order to combat inflation. Inflation has been identified as the country's chief economic ill. Skills shortage and infrastructure bottlenecks at congested ports continue to hound the growing economy. Due to the massive foreign direct investments, Australia's unemployment record is at a 33-year low, net immigration is at a record high and the prices paid for Australia's most important exports such as iron ore, coal and have risen. Moreover, household wealth has more than doubled in 15 years, the national car fleet is younger than befo re and contains more luxury brands, while homes are replete with high-end consumer electronics. The federal and state governments have registered budget surpluses and A$31bn (US$28bn, 14bn, 18bn) in tax cuts will soon be handed to the twenty one million population. The China-led boom in Australia is expected to last for many years as China is heavily dependent on imported raw materials for industrial production.British foreign direct investment in Australia spans several industries. The UK companies dominate EU direct investment in Australia at about 53 per cent. The UK is the second-largest source of direct investment in Australia behind the United States. The level of the UK's direct investment in Australia was about $51 billion. British firms held substantial investments in Australia, setting up operations in the resources and energy sector (for example, Shell and Rio Tinto-Zinc), telecommunications (Vodafone and British Telecommunications) and food and beverages (Cadbury and Uni lever). (DFAT, 2005). Moreover, Germany has 330 subsidiary companies and 470 branch offices in Australia. German investments are in banking and finance (Deutsche Bank), automotives (DaimlerChrysler, BMW, Bosch, Hella and VDO), telecommunications (Siemens) and chemicals (Boehringer, Schering). These investments have increased the economic growth of Australia. (DFAT Report, 2005) Free trade fosters the inflow of foreign direct investment hence, enhancing competition and innovation. (Heritage website). One of the supporting reasons for free trade is greater access to a greater variety of goods and services.The second argument is that trade generates economic growth. The Asean Free Trade Area registered a growth of 8% per annum due to the influx of foreign direct

Whistle Blowing Assignment Example | Topics and Well Written Essays - 250 words

Whistle Blowing - Assignment Example Through whistle blowing, employees are able to act on matters that are out of the set code of conduct. According to Johnson (2003), whistle blowing helps in building a safe working place, protects the name, and earnings of the organization. At times, an employee may desist from reporting potentially harmful practices in the organization as it often raises differences in the organization. It is important to note that whistle blowing may lead to division among various parties in an organization (Johnson, 2003). The other people who are affected by whistle blowing tend to dehumanize the whistle blower in various ways. In the long run the whistleblower may desist from the act (Johnson, 2003). Ethics hotlines are a crucial tool in enhancing reporting of the irregularities in an organization (Corey, Marianne & Callanan, 2011). It is, therefore, important for an organization to have ethics hotlines. To begin with, ethics hotlines help avoid the conflicts that arise from whistle blowing (Corey, Marianne & Callanan, 2011). Additionally, hotlines help the employees access some immediate help in case there is an urgent need. Corey, Marianne & Callanan (2011) outline that, hotlines are imperative in ensuring that the employees develop a trustworthy culture in the organization they work. This can be indicated to be a merit in strengthening organizational governance. However, ethical hotlines have numerous disadvantages such as cost. There is often mistrust of the independence of the hotlines. Employees may fear to make calls since the person that is operating the hotline may be the target or may recognize the person that is being reported. Lastly, the hotlines often raise securit y concerns (Corey,

Memo and letter Essay Example | Topics and Well Written Essays - 500 words

Memo and letter - Essay Example Since you did not listen to our expert advice, there is nothing that we can do for you on this matter. If it is your wish to still plant trees in this particular wet area, it would be better if you planted balsam firs there. Admittedly balsam needles are significantly darker than the Douglas Firs’, but the shape of both trees would still fit in with your tree line. If you have any more concerns or queries at all, then please get in touch with our customer service department and we will be more than willing to help you. Once again, we understand what you are going through but we just can’t be of assistance at this particular time. I am writing this memo to you to analyze Raymond Manning’s application for a crushing and grinding manager’s position at Durango Chemical Corporation. It my opinion, the application letter is convincing and provides many reasons why he should get the job, although it could be structured better to improve his chances of getting the job. Raymond has set up the heading of the letter in the right format because the letter is addressed to the corporation and includes location details. This is fairly standard procedure. However, Raymond also uses a regular and much used greeting, â€Å"To Whom It May Concern.† While this is an appropriate many to address a letter to someone in a formal business setting, the letter could be much more personable if it was actually addressed to the person who is going to read the letter. It would not be too difficult to find out who is in charge of appointing someone for the role. In fact, the person’s name and position is probably stated in the job advertisement that Raymond read in the newspaper. If it was not, then he could have done some research and found the appropriate name. Employers generally prefer to be addressed directly rather than just having a generic greeting. The first line of the letter is good because it gets straight to the point. Employers often do not have much time to read

Colonialism and African Culture in 19-20th Centuries Essay

Colonialism and African Culture in 19-20th Centuries - Essay Example Conrad outlines a European perspective on African colonialism in the story Heart of Darkness contained in the book Bedford Anthology of World Literature. The story of Heart of Darkness is based on Charles Marlowe, who spends his life as an ivory transporter in along the Congo River. He is a captain and is saddened when he passes the land areas and from afar, he could see black men working hard while under watch by armed men. He comes to hear of Kutz and thinks he is an icon. Later he realizes that Mr Kutz is a hoax; he is engaged in human treaties as opposed to Marlow’s ivory transporter job. Contrary to Marlow’s expectation, he obtains one of Kutz letters written: â€Å"exterminate the brutes.† Kutz was an agent who was gathering information for Europe. Every time Marlow would come near the shore, the pilgrim would open fire, but with the sound of his steamer and this would make them stop opening fire. (Davis et al, 18). Marlow finds Kutz letters when he dies. H e takes it upon himself to deliver them while still hiding some of the information back to his family and friends. To his fiancà ©e, there was a note written â€Å"to my intended† but he tells her that Kutz last words were her name. The company that employed both Kutz and Marlow had its interest focused on the whereabouts of ivory (Davis et al, 14). On the other hand, African culture and responses are evident in Africa through the story of Things Fall Apart by Chinua Achebe in the book Bedford Anthology of World Literature. The story stars a leader known as Okwonko. He was the well-bodied leader who was the local wrestling champion in the village. The book concentrates on the influence of British colonialism and comparison against the African culture. The text also covers Christianity and the effects it brought to the people of Igbo community.  Okwonko is a leader who tries to cover his weaknesses and at all cost tries to avoid succumbing to his father’s fate.     

Obama and the Historical Left Wing Attacks on 2nd Amendment Rights Research Paper

Obama and the Historical Left Wing Attacks on 2nd Amendment Rights - Research Paper Example In addition, the paper also has details on the role of the Supreme Court and effects of Obama reelection on the status of the Second Amendment1. The individualism of the Second Amendment has what has brought the modern debate on the issue of owning arms and guns. The State is recognized as supreme and individuals that exist are there to serve the State. Therefore, these freedoms are granted by the State, which act as a protector and provider for individuals and groups. The Democratic Party from the Clinton administration up to the current Obama’s administration has had several attacks on the second amendment. The Clinton administration officials and Obama Attorney General co signed an amicus succinct in the District of Columbia v. Heller. The brief signed was in support of DC’s ban on all hand guns. In addition, the ban was on any use of firearm for self defense at the homes. In the brief, it was argued that the second amendment was a united right, instead of, an indivi dual right. However, the modern day freedom patriots and founders of America saw it differently. The amendment was not put to protect hunters and sportsmen2. The amendment was to protect the individual right of freedom, and further, it was to protect an individual from a dictatorial State. More guns are needed in the communities since citizens ought to be armed and taught how to use the weapons for the nation to be free. However, the obstacle to this objective is the Constitutional right of the American people to bear and keep arms. The keeping of the arms can prevent the government from oppressing the citizens. This is because people will have the guns at their disposal any time the government tries to oppress them. The solution to the gun problem lies in the implementation of the constitution. The ownership of the arms is to be restricted with legislation. The government is trying to replace the 20,000 federal, local, and state gun laws. This is done by prohibiting or controlling of arms with laws3. The second amendment proponents for gun control are trying to strip the constitutional rights of the Americans to bear and own arms. This is being done by advocating for piece-by-piece and step-by-step dismantling of the amendment. This call to dismantle the Constitution is to transfer power from the people to the hands of the minority ruling elite. The gun control laws started way back in 1934 when a Federal Gun Control Act was passed. This law restricted the sale of automatic weapons like machine guns to the citizens. In 1938, another act followed that prohibited the people convicted of felony from possessing weapons. In addition, all the dealers and sellers were to be licensed. These laws induced gun control and restricted availability of guns to the people of America. Another act of 1968, on gun control, regulated the use of imported weapons. In addition, those who were mentally stable, minors, those convicted of a felony, and the people who used illegal guns were forbidden from possessing weapons. The Brandy Handgun Violence Prevention act was put in place in 1994. This act placed a five day waiting period for those who wanted to purchase weapons. There are State laws that have been put in place regarding the second amendment. Most states consider it a crime to leave weapons in a place that can be accessed by

What did the French Revolution achieve for the bourgeoisie in terms of Essay

What did the French Revolution achieve for the bourgeoisie in terms of liberty - Essay Example The aristocratic revolt of 1787 to 1789 happened at a time when members of the Third Estate were an oppressed group. They considered themselves discriminated in terms of the political, legal, and social perspectives. Though he seldom did so, the king could give lettres du cachet on his opponents in politics and imprison them without trying them. The feudal overlords compelled peasants to abandon their homes and fulfil the hated corvee, a form of unpaid labor. The ecclesiastical and seigniorial courts imposed the death penalty on the less privileged without allowing them the right to appeal. As such, torture was a common activity during that time, and it targeted the less privileged. The desire for change drove the people to revolt against aristocratic leadership with all forms of persecutions. The first was liberty from over taxation at the expense of the rich. Before the revolution, the tax systems spared the wealthy members of the society and left out the rich. Such an idea gave the weak hints that the power regime treated them unfairly (Jones 154). Soon after the revolt, all people became equal before the law. Another factor is the consideration that job opportunities were available to all individuals based on merit and not according to class. Initially, there existed a system where only the affluent class could secure job opportunities. It, therefore, means that the feelings of discrimination that formerly existed started to fade away. There was also an abolishment of the old feudal system of governance, and a more flexible system replaced it. The clergy and the aristocracy ceased being the most prominent in the society as they had initially enjoyed. Instead, the bourgeoisie assumed the position of the most influential group of people in France. The system of governan ce became a basis of democracy in many other countries who copied from France

Obama and the Historical Left Wing Attacks on 2nd Amendment Rights Research Paper

Obama and the Historical Left Wing Attacks on 2nd Amendment Rights - Research Paper Example In addition, the paper also has details on the role of the Supreme Court and effects of Obama reelection on the status of the Second Amendment1. The individualism of the Second Amendment has what has brought the modern debate on the issue of owning arms and guns. The State is recognized as supreme and individuals that exist are there to serve the State. Therefore, these freedoms are granted by the State, which act as a protector and provider for individuals and groups. The Democratic Party from the Clinton administration up to the current Obama’s administration has had several attacks on the second amendment. The Clinton administration officials and Obama Attorney General co signed an amicus succinct in the District of Columbia v. Heller. The brief signed was in support of DC’s ban on all hand guns. In addition, the ban was on any use of firearm for self defense at the homes. In the brief, it was argued that the second amendment was a united right, instead of, an indivi dual right. However, the modern day freedom patriots and founders of America saw it differently. The amendment was not put to protect hunters and sportsmen2. The amendment was to protect the individual right of freedom, and further, it was to protect an individual from a dictatorial State. More guns are needed in the communities since citizens ought to be armed and taught how to use the weapons for the nation to be free. However, the obstacle to this objective is the Constitutional right of the American people to bear and keep arms. The keeping of the arms can prevent the government from oppressing the citizens. This is because people will have the guns at their disposal any time the government tries to oppress them. The solution to the gun problem lies in the implementation of the constitution. The ownership of the arms is to be restricted with legislation. The government is trying to replace the 20,000 federal, local, and state gun laws. This is done by prohibiting or controlling of arms with laws3. The second amendment proponents for gun control are trying to strip the constitutional rights of the Americans to bear and own arms. This is being done by advocating for piece-by-piece and step-by-step dismantling of the amendment. This call to dismantle the Constitution is to transfer power from the people to the hands of the minority ruling elite. The gun control laws started way back in 1934 when a Federal Gun Control Act was passed. This law restricted the sale of automatic weapons like machine guns to the citizens. In 1938, another act followed that prohibited the people convicted of felony from possessing weapons. In addition, all the dealers and sellers were to be licensed. These laws induced gun control and restricted availability of guns to the people of America. Another act of 1968, on gun control, regulated the use of imported weapons. In addition, those who were mentally stable, minors, those convicted of a felony, and the people who used illegal guns were forbidden from possessing weapons. The Brandy Handgun Violence Prevention act was put in place in 1994. This act placed a five day waiting period for those who wanted to purchase weapons. There are State laws that have been put in place regarding the second amendment. Most states consider it a crime to leave weapons in a place that can be accessed by

The Wizard of Oz Film Review Essay Example for Free

The Wizard of Oz Film Review Essay Hailed as perhaps one of the most influential movies of the present time, the film The Wizard of Oz has continued to mesmerize adults and children alike for many years.   Based on the 1900s novel entitled The Wonderful Wizard of Oz by L. Frank Baum, the movie adaptation starring Judy Garland as Dorothy captured the imagination of many.   Given its success, this short discourse will now attempt to provide a formal criticism, which is an attempt to examine the way in which the movie is crafted without regard for the standards of truth or morality.    This objective will attempt to shed light on the wonder that is The Wizard of Oz.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The plot of the movie is quite simple, to say the least, as it involves the adventures of Dorothy and her dog, Toto, as they search for a way back home.   During their travels they encounter a number of characters who each have their own problems and together they march off to meet the Wizard of Oz who can help them.   This is a basic plot that is found in most adventure stories.   Yet as shown in this movie, it is the interplay of all the literary elements which make it the hit that it is.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As mentioned, the characters, the setting, the symbol metaphors and tone elements, all play a crucial role in the development of the theme and the plot.   Thought Dorothy is no longer alone in Oz, her companions are not exactly the perfect bunch.   Each has a handicap that works for or against them and this is shown in the clashes with the minions of the Wicked Witch of the West.   It becomes a more compelling story as the setting lends to the magical feeling that the audience experiences.   The colorful sets and the outrageous costumes all add to the already rich image that is presented.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally, the storyline is masterfully climaxed when Dorothy finds out that the ruby slippers, which have undoubtedly become an icon of the present generation, are magical and can take her home as long as she clicks her heels together.   This wonderful interplay of elements is what makes The Wizard of Oz the wonderfully magical tale that it is.

Exploring the role of empathy in psychotherapy

Exploring the role of empathy in psychotherapy In psychotherapy three aspects are identified as imperative to ensure a therapeutic climate that facilitates growth and change. These aspects include genuineness or congruence, an attitude of unconditional positive regard and empathy or empathic understanding. Each aspect plays a complementary role to one another and once integrated provides a mechanism through which self-actualisation can be reached. Empathy is a key indicator of a therapists ability as a facilitator in a therapeutic relationship and if genuinely and accurately displayed can result in a powerful means of assisting the client (Meyer, Moore, Viljoen, 2003; Tolan, 2007). This discussion explores the role of empathy in psychotherapy through identifying the components intrinsic to empathy, their role in creating a truly empathic environment, the use of empathy in psychotherapy and the possible effects empathy can have when displayed in an effective manner. The basis from which empathy will be explored is a Rogerian person-centred psychotherapeutic context as empathy is regarded as necessary for the process of psychotherapy in this context. Although empathy is recognised in majority of psychotherapeutic theories, client-centred therapy or Rogerian psychotherapy provides the most holistic and thorough view of the role of empathy in psychotherapy. Definition of concepts In understanding the role of empathy in psychotherapy it is of utmost importance to identify the concepts that manifest in the discussion. Identifying and defining these concepts allows for an exploration of each within the context of psychotherapy. In so doing, the role that empathy plays in this context can be explored and comprehensively analysed. Psychotherapy Psychotherapy is a complex subject with no definitive description. The lack of precise definition could be due to this concept being regarded as adaptive and dynamic in that each definition would illustrate the underlying perspective utilised by the author of that definition. A generic definition of psychotherapy would entail a therapeutic relationship where two or more persons are involved in a formal relationship with a therapist. The relationship is defined on the basis of one or more parties seeking psychological assistance from the therapist in an attempt to overcome emotional discomfort (Corsini, 1984). Psychotherapy, from a Rogerian perspective, views the client as the central proponent of the therapeutic process. The client is regarded as their own change agent and the therapist, the facilitator of the change process. The process of change in Rogerian psychotherapy is deemed necessary in an attempt to resolve emotional discomfort the goal of psychotherapy. The therapist achieves and maintains their facilitative role through being a participant observer whom adopts a non-directive and empathic stance whilst providing unconditional positive regard to the client and mediating a process of self-actualisation within the client (Meyer et al., 2003; Vorster, 2003). An operational definition of psychotherapy, for this discussion, entails a therapeutic process which is focused on the interactions between persons involved in the therapy situation. The non-directive manner in which the therapy is conducted enables the client to reach a level of self-actualisation and empowers the client in managing their own life stressors. Empathy According to Tolan (2007) empathy is a means of demonstrating, through communication, that someone is heard and understood. It is the capacity to think and feel oneself into the inner life of another person (Kahn, 1991, p. 93). In the context of psychotherapy, empathy involves perception of a clients experience from their internal frame of reference and the communication of this perception to the client in order for the client to feel as though the therapist understands them from their perspective (Kahn, 1991; Rogers, 1980; Tolan, 2007). Empathy does not involve a sympathetic stance on which to understand the client but rather delves into the clients inner experiences in an attempt to create a vicarious experience of the clients world through the clients eyes. In addition, empathy does not entail experiencing the identical emotions and feelings as the client, but rather experiencing the emotions and feelings with the client. In colloquail language, empathy is often regarded as steppi ng into someone elses shoes (Parrott, 1997). Operationally defined, empathy or empathic understanding, in a psychotherapeutic context, refers to a therapist perceiving a clients experience, understanding the corresponding emotions of that experience and conveying this understanding to the client in a manner that will enable the client to feel entirely understood and heard. In can therefore be said that empathy entails experiencing with, rather than for or about the client (Brammer, Abrego Shostrom, 1993, p. 98). Empathy versus sympathy The concepts empathy and sympathy are often used interchangeably and synonymously, however this is an incorrect evaluation of these concepts. Sympathy is a superficial attempt at grasping what a person is feeling whilst empathy is a deep understanding of a persons experiences, cognitions and feelings in certain situations. A good analogy as illustrated by Parrot (1997) is that sympathy is standing on the shore, seeing a person struggling in the water and throwing out a life-ring, [whilst] [e]mpathy is jumping into the water and risking ones own safety to help the struggling person (p. 29). Sympathy is not sufficient in assisting a client through facilitative change and should be avoided in a psychotherapeutic context. Empathy, on the other hand, is highly beneficial in psychotherapy and should be developed and maintained in this context (Parrott, 1997). Empathy and psychotherapeutic approaches Research findings from a study conducted by Ranskin (in Rogers, 1980) suggests that majority of therapists, from a wide range of psychotherapeutic perspectives, acknowledge empathy as one of the most important facets of psychotherapy. However, in practice these therapists opt rather for cognitive or behavioural approaches in their therapy sessions and do not develop their empathic abilities optimally (Rogers, 1980). This is reiterated in an article by Feller and Cottone (2003) who state that empathy, as a construct, has received a great deal of support across a wide range of theoretical approaches, including but not limited to the psychoanalytic, self-psychology, client-centred, existential, cognitive and behaviour approaches. The differences emerge in the view of prominence or sufficiency of empathy in psychotherapy. Some approaches view empathy as a mere aspect which is used as a tool in psychotherapy, whilst other view empathy as a powerful means of facilitating change in a person or system (Feller Cottone, 2003). Thus, although empathy is acknowledged in the majority of psychotherapeutic approaches it does not occupy the same role in each approach. The role of empathy in psychotherapy Carl Rogers identifies the importance of psychotherapy in the acknowledgement of the persons involved and the relationship between those participating in the therapeutic relationship rather than the method or technique used to conduct the therapy. In order to acknowledge the dynamics of the therapeutic relationship empathy must be conveyed to the client(s) (Meyer et al., 2003). Empathy is based on the phenomenological approach to reality, where human beings, as a species, perceive and make sense of the world around them through their own lenses. Reality is not regarded as fixed and clear cut for all to experience identically, but rather as an individual subjective experience. This subjective experience is understood and shared through communication and interaction (Tudor, Keemar, Tudor, Valentine Worrall, 2004; Vorster, 2003). Empathy provides a mechanism from which to tap into another persons subjective experience or perception, which for that person is reality. It is due to this belief that empathy is regarded vital in understanding a client from their worldview (Clark, 2004; Tudor et al., 2004). Empathy is a cognitive, emotional and experiential skill, where the therapist uses a variety of means in an attempt to constantly remain with the client and vicariously experience the clients world in order to genuinely understand reality as the client perceives it. In dissecting this statement to create a better understanding of empathy one could acknowledge that empathy can be enhanced through training, especially if the trainers are genuinely empathic or provide a sensitive understanding during the training sessions. In addition, training sessions often encourage student therapists to practice the skill of empathy. The underlying notion is that the more practice one gets at developing their proficiency in empathy, the more capable the person becomes at providing empathy and integrating this skill into their way of being. Training implies that empathy is a skill that can be cognitively developed and experientially enhanced. The emotional component of empathy, on the other hand, rel ates to the aptitude of the therapist to identify, with relative accuracy, the inner feelings of a client (Rogers, 1980; Tolan, 2007). A critical analysis of empathy and its role in psychotherapy reveals the multidimensional nature of empathy, the various facets that form part of empathy and the diverse roles that empathy can play in a psychotherapeutic relationship. The following discussion demonstrates the various facets of empathy and the role that empathy plays in the context of psychotherapy. The role of listening and communication in empathy Empathy is a vital element which forms an integral part of psychotherapy as it provides a mechanism in which to grasp an understanding of the clients frame of reference in a meaningful way. Empathic understanding allows the therapist to sense the clients private world as if it were [their] own, but without ever losing the as if quality (Kirschenbaum Henderson, 1989, p. 226). Sensing the clients world in an empathic way is achieved through active and highly attentive listening in which the therapist enters the clients internal frame of reference by acknowledging the clients experience and sharing the emotions of the client vicariously. In so doing, the therapist is able to fully comprehend their clients experience, perceptions, values and feelings (Kirschenbaum Henderson, 1989; Rogers, 1980). However, merely listening actively and attentively to the client is not sufficient in displaying empathy. The understanding must be conveyed to the client in a meaningful way. This suggests that the manner in which an understanding is communicated is an essential feature of empathy. The empathic communication should be conveyed in line with the clients abilities to comprehend the message precisely and internalise the empathic response as accurate. Similarly, communication without attentive listening or perception does not demonstrate an understanding of the client. Mere communication with a client may indicate to the client that the therapist is not hearing them accurately and may create distance between the client and the therapist (Kirschenbaum Henderson, 1989; Rautalinko, Lisper, Ekehammar, 2007; Rogers, 1980; Tolan, 2007). The role of listening and communication in empathy contributes to the role of empathy in psychotherapy in that once a client perceives and accepts empathic reflections from a therapist, the client feels understood. This understanding enables the client to grasp the meanings of their own experiences more concretely, tune into their own feelings more acutely and provide themselves with a greater degree of empathy (Rogers, 1980). The role of non-verbal information in empathy It is imperative that empathic reflections are not merely restatements of what the client has said, as this form of reflection will not enable the therapist to move forward and deeper into the clients frame of reference. Parroting the clients expressions will keep the therapist at a surface level of understanding. It can therefore be said that although parroting the clients content may assist in some instances (Brodley, 1998), restatements are not entirely effective in displaying empathy and may demonstrate that the therapist does not truly understand the clients worldview (Mackay, Hughes Carver, 1990; Parrott, 1997; Tolan, 2007). Empathy involves more than listening to the content the client is expressing and regurgitating this information back to the client, it reaches beyond the meaning and recognises the nuances in the persons speech and encourages the therapist to appreciate the amount of significance the client attaches to the subject being discussed (Tudor et al., 2004). Empathy involves a comprehensive and holistic analysis of a variety of sources of information available to the therapist. The information can include, but is not limited to the clients tone of voice, tempo of speech, degree of hesitation, words used, facial expressions, posture, eye contact, attitude towards you as the therapist, emotions, previous information given by the client and sensed meanings beneath the expressed content. Considering all the information available to the therapist during a psychotherapeutic session may enable the therapist to delve deeper into the clients world and create a more meaningful picture of what the client is genuinely experiencing. When a therapist uses the additional information to create understanding and combines this awareness with the content description given by the client a much more meaningful level of understanding is reached (Mackay et al., 1990; Parrott, 1997; Tolan, 2007). The manner in which the empathy is reflected is of great importance. The content of the reflection is an important factor however the additional information mentioned above can also be actively demonstrated by the therapist toward the client. Therefore, it is of vital importance that the therapist conveys their empathic reflection congruently and meaningfully. The therapist should be aware of their pace of voice, rhythm of speech and consistency in language deliverance as well as their non-verbal indicators (Tolan, 2007). Should the therapist be aware and in control of all of these facets within themselves, the client is more likely to register the empathy displayed as a genuine understanding of the client. This implies that even if the empathic reflection is completely accurate, if it is delivered in an incorrect manner it will lose its meaningfulness and may even be interpreted, by the client, as inaccurate. Furthermore, the manner in which the therapist manoeuvres throughout the therapy session is of utmost importance as the continual signalling of non-verbal information in the relationship between the client and the therapist determines the dynamics of the session. As the therapist is continually attempting to remain in the clients frame of reference and sought through the information available in the interaction, the client is experiencing the therapist and responding to the therapist at all times. Vorster (2003) refers to this constant interaction or responding between the client and therapist as an input-output relationship, which demonstrates the constant attempt of the therapist to understand the client. Should the therapist display any level of incongruence in the relationship, this may jolt the client and the client may respond in a specific way, usually by withdrawing from the therapist. The therapist should be constantly and consistently aware of the nature of responses or eff ects that they have on the client and that the client has on them. If the client is continually being jolted and distance is being created it is an indication that the therapist is not staying in the clients frame of reference and is thus not displaying empathy effectively (Tolan, 2007). The components of empathy demonstrate that empathy comprises more than a skill in listening and communicating, but is an attitude or way of being that should be developed and internalised by the therapist. In order to be truly empathic, the therapist must have developed beyond thinking of themselves, so they are capable of understanding anothers point of view (Mackay et al., 1990, p. 66). In addition to an attitude, empathy stems from the ability to acknowledge an assortment of observable behaviour (as previously mentioned) and integrate the information in a meaningful way to ensure the person is truly heard and accepted (Brodley, 1998). This hearing is often deeper than the words the person is expressing and can display a personal meaning that may even be beyond the conscious intent of the client. This integrative understanding deepens the meaning of the empathy and encourages the client to fine-tune their empathic understanding of themselves. If all the facets of empathy are combin ed, the psychotherapeutic goal of facilitative change is highly probably (Mackay et al., 1990; Rogers, 1980). The role of empathy, when viewed as an integrated whole, extends beyond psychotherapy and denotes a means for the client to attend to themselves in their everyday lives (Rogers, 1980). The role of congruence and unconditional positive regard in empathy In order for empathy to be of optimal effectiveness in psychotherapy it is of vital importance that the therapist demonstrates the empathy with a high level of congruence or genuineness. Congruence can only be achieved if the therapist accepts the client completely and punctuates from a non-judgemental stance. To accept entirely, the therapist should ensure that they provide the client with unconditional positive regard which is often displayed through continual displays of empathy (Meador Rogers, 1984; Parrott, 1997). The concepts congruence, unconditional positive regard and empathy should be considered along a continuum and not as right or wrong. In addition, these concepts are to be viewed as mutually exclusive and are not regarded as sufficient components for successful psychotherapy if viewed individually. Each of these concepts should be developed in a manner which allows for integration of the concepts as each is ineffective on its own but highly complementary and effective as a holistic approach (Kahn, 1991; Tudor et al., 2004). In order for a therapist to reach a skill level that provides optimal empathic understanding and inscribes affectivity, it is of vital importance that the therapist explores his or her own inner experiencing and [allows] the quality of his [or her] inner experiencing to be apparent in the therapeutic relationship (Meador Rogers, 1984, p. 143). Once this inner experiencing is reached, the therapist provides a high level of congruence in the therapeutic situation. Once the therapist has achieved and developed the skills of unconditional positive regard and congruence at an optimal level, the therapist is able to immerse themselves in the clients frame of reference more effectively and truly experience the clients world through the clients worldview (Meador Rogers, 1984). The therapist makes a conscious decision to dissociate from their own frame of reference and to punctuate from that of their clients. It is at this point that empathy may be regarded as a powerful therapeutic tool in psychotherapy (Rogers, 1980). Congruent empathy will enable the client to move forward with the therapy and explore their situation, enabling the client to resolve emotional discomfort through the acknowledgement of feelings. Furthermore, congruent empathy will prevent a repetitive cycle where the therapy remains at a superficial level (Brodley, 1998). Regarding unconditional positive regard in relation to empathy, the rationale for effectiveness, as demonstrated by Traux and Carcuff (1964, cited in Brammer et al., 1993) the greeater the degree of the therapists accurate empathic understading of the client, the greater the degree to which the therapist shows unconditional or nonpossesive warmth (p. 97). Congruence and non-possesive warmth, as characteristics of an environment which displays empathy, enables clients to view themeselves as accepted. Acceptance of oneself promotes caring for oneself and enables the client to bring about a positive change in their atttudes towards themselves. The combination of the three elements ensures solidarity in the client-therapist relationship allowing a client to actualise their potential constructively (Rogers, 1980). The role of client acceptance of empathic reflections Acceptance of the empathic reflection is a key indicator of the therapists ability to grasp the clients internal frame of reference. Once empathy is perceived by the client as being genuinely accurate, the client accepts the therapist more freely and acknowledges the facets of their experience more concretely (Kahn, 1991). Accuracy, in this context, refers to the therapists ability to view the clients experiences as the client views them (Tudor et al., 2004). Acknowledgement of the empathic understanding allows the client to move forward with the therapy as a sense of being understood is perceived and the client is able to deal with their experiences more effectively (Kahn, 1991). Acceptance of empathic reflection may elicit a range of responses from the client. The responses include verbal acknowledgement of the empathy as well as an assortment of non-verbal behaviour. Should the therapist be perceptive to these responses, they may be aware of empathy being genuinely present and that the client is being completely understood. Empathic reflections, however, do not imply empathy, rather the empathic reflection is the communication variable of the empathic understanding and should be seen as an aspect of empathy (Feller Cottone, 2003). It is important to note that if a reflection is not entirely accurate, the client is able to clarify the reflection or to contemplate and disregard the reflected feeling. This does not ascribe ineffectiveness as it may enable the client to discover their true feelings and explore their emotions. In addition, clarity allows the therapist to demonstrate their attempts at understanding and allows the therapist an opportunity to alter their responses (Kahn, 1991; Rogers, 1980; Tolan, 2007). It can therefore be said that compassionate and congruent empathy is open to correction and should not be regarded as a definitive but rather as a tentative exploration of a clients world (Tolan, 2007). Empathy as a mechanism for catharsis According to Rogers (1980) a high degree of empathy in a relationship is possibly the most potent factor in bringing about change and learning (p. 139). Demonstrating a comprehensive understanding and sincerely conveying this understanding to the client is the process through which to reinforce behaviour that may bring about change. Empathy is often acknowledged for its cathartic effect in a helping relationship in which relief or expression of distressing emotions is regarded as a method of healing and not that of breakdown. Catharsis is recognised as an overt expression of emotion by the client, for instance crying, which allows a release on built up tension within the client. This release is considered cathartic since the client tends to overcome the tension and in its turn reduce the distressing emotion. Once the client has released the tension, a degree of healing is experienced by the client (Heron, 2001; Parrott, 1997). Catharsis can be considered an important role of empathy in psychotherapy as it demonstrates healing and release within the client. In addition, catharsis may indicate a relationship between the client and therapist that displays unconditional positive regard and congruence. If the relationship encourages free expression, the client is often more willing to share experiences and the therapist is able to enter the clients deeper emotional realm more effectively (Kirschenbaum Henderson, 1989; Parrott, 1997). In addition, empathy gives the client the impression that they are worth understanding [and] that their inner hopes and private fears have value (Parrott, 1997; p. 196). Demonstrating worth to the client makes the client feel comfortable and increases the likelihood of them reflecting on and taking responsibility for their emotional distress (Kirschenbaum Henderson, 1989; Parrott, 1997). Another important facet of empathy relates to the clients ability to explore their experiences beyond the context. Accurate displays of empathy in the therapy session can lead to continual reflection on the emotional experience as well as providing additional insight into the clients experiences by the client between therapy sessions. Thus, empathy has the ability to extend the process of healing beyond the therapeutic context (Tolan, 2007). Empathy as a means of challenging a client An empathic environment can challenge a client in various ways. These challenges come as subtle manoeuvres by the therapist who uses empathy as a means of enabling the client to explore their experiences, confront their struggles and acknowledge distorted perceptions freely (Rogers, 1980; Tolan, 2007). The following example illustrates the way in which challenging a client, through empathy, could occur: if a client who has experienced an immense trauma (the death of a partner) indicates that the negative emotion (crying) that is often associated with the trauma is a flaw, defect or sign of weakness, an empathic understanding and acknowledgement of this struggle and a demonstration of the persons sadness can be communicated. Acknowledgement of the struggle may indicate, to the client, that they are genuinely accepted and understood in this environment. The empathy displayed in this context would challenge the clients view of the negative emotion, in turn the client may become more aware of the distorted view and may begin to alter their perception (Tolan, 2007). It is of utmost importance to note that the challenges should be minor in nature, if they are too great or obviously communicated, the client may reject the challenge and view the reflection as a misunderstanding or even as threatening. The therapist should always remember that the client is the central proponent and is the final judge in their inner world (Brodley, 1998; Tolan, 2007). The role of empathy as a means of challenging a client is regarded, by the author, as being of significant value in psychotherapy. The challenge is a means to demonstrate to the client that they can accept certain views and adapt certain ideals that they hold intrinsic to them. This is not to say that challenging a client through the use of empathy forces change, but rather provides an alternative way of viewing attitudes or perceptions. The main aspects related to challenging a client are regarding negative perceptions of certain emotional responses and facilitating a change in these perceptions. This may be very powerful in progressing through the process of psychotherapy. Empathy as a component of reaching optimal functioning A high level of empathy creates an environment where the client feels freedom to articulate themselves completely without having inhibitions or restraints on their expressions. An environment that is comfortable for the client to explore areas of their inner selves openly, creating an atmosphere of trust and openness within the relationship. Once the client explores aspects of themselves in this manner, discoveries are made to which the client may respond, usually through cathartic behaviour, in a constructive fashion that promotes positive change within him- or herself. Through the psychotherapeutic process, the client may realise his or her potential and strive towards it (Kahn, 1991). Rogers regarded empathy as having a curative effect on the client in a therapeutic process. The underlying assumption regarding the cathartic effect of empathy is that is that once a client truly feels heard and understood they are better able to reach a potential of self-actualisation where the clients view of the ideal self is brought closer to the clients view of the real self. The actualising potential is reached when the clients self concept is at a level of optimal functioning (Brammer et al., 1993). When a client feels entirely understood and heard they may begin to accept a change in themselves and the way they view their world, thereby encouraging self-direction. Recognising a feeling or experience and bringing this to conscious awareness through empathic understanding allows the client to deal more efficiently with the emotions and the dilemma they are faced with and in so doing become more competent and adept in understanding themselves (Tolan, 2007; Tudor et al., 2004). Critical discussion of empathy in psychotherapy Empathy is related to the positive outcome of psychotherapy for a client, this can range from a person with severe psychosis to one with no clinical manifestations (Rogers, 1980). However, in the authors opinion it should reiterated that the therapist must be constantly aware of the meaning the client is attaching to the empathic understanding and should adapt the process of psychotherapy accordingly. The positive outcome of empathy in psychotherapy is due to a number of factors including empathy as a mechanism for reducing feelings of alienation, encouraging feelings of value and acceptance within the client, eliciting feelings of being heard and understood and facilitating change whereby a client can direct the flow of their own experiences. These consequences demonstrate that empathy is of great value and use in all helping relationships and should not be confined to the boundaries of psychotherapy (Rogers, 1980). Conclusion The role of empathy in psychotherapy is multidimensional and highly complex in nature. A comprehensive understanding based on the exploration of empathy includes a process of the inner experiencing of another individuals world from that persons perspective with a feeling of comfort in this world, which enables the therapist to move discretely through this world, vicariously experiencing what the client is experiencing with no elements of judgement. It is an attempt to comprehend the inner workings of the person in order to sense the facets of that persons world that may be below conscious interpretation, without attempting to uncover unconscious feelings. It includes a way of being that seeps into aspects of the therapists everyday life, which cannot simply be shut off. However, in order to be truly effective, especially in a psychotherapeutic environment, this way of being and sensing must be communicated in order to create surety for the client that you are a companion in their jou rney of self-discovery and that you, as a therapist, is constantly attempting to grasp an understanding of their world in its entirety (Rogers, 1980).

Essay on the Double Meanings of The Odyssey -- Homer, Odyssey Essays

The Double Meanings of The Odyssey      Ã‚     Throughout Homer's The Odyssey, there are a number of tangible symbols that are used to represent abstract ideas. I would like to suggest that each symbol that Homer uses within The Odyssey has two clear meanings. The double meanings of these symbols are used to represent Odysseus and Telemachus as they strive to meet each other. While each symbol has a meaning that represents the growth of Telemachus, each one also represents, by another meaning, the growth and development of Odysseus. When they meet for the first time, the symbols, and the character traits that they represent confluence, and the resemblance between Odysseus and Telemachus becomes complete. One of the main ideas running throughout the Odyssey is the importance of water. It has the power of giving life and quick, safe travel, but it also has the potential to drown you through the itself. While it is often perceived as being good and usually life giving, it also demonstrates how too much of a good thing can bring harm. It brings much harm to Odysseus as he is traveling to Phaeacia, "At Zeus' command the whole sky is heavy with clouds, the sea is seething, squalls from every corner hurtle together. There is nothing now for me but certain d... ..., et al. A commentary on Homer's Odyssey. 3 Vols. Oxford PA4167 .H4813 1988 Jones, Peter V. Homer's Odyssey : a companion to the translation   of Richmond Lattimore.   Ã‚  Ã‚  Ã‚   Carbondale, IL : Southern Illinois University Press, c1988. PA4167 .J66 1988 Peradotto, John , Man in the Middle Voice: Name and Narration in the Odyssey, Princeton UP 1990 Stanford, William Bedell. Homer's Odyssey. 2 Vols. Macmillan   Ã‚  Ã‚  Ã‚   Thalmann, William G., The Odyssey : an epic of return. New York : Twayne Publishers. PA4167 .T45 1992 Tracy, Stephen V., The story of the Odyssey. Princeton, N.J. : Princeton University Press, c1990.   PA4167 .T7 1990   

Edward Kennedy Ellington :: essays research papers

The man was born Edward Kennedy Ellington; but he exists in the eyes of American culture as the Duke. He received the nickname from a childhood friend who recognized his style and debonair. That style would carry him around the country and eventually the world as one of the music world’s most prolific composers. His life began in Washington DC on April 29, 1899. Duke did not start up as a child prodigy; while he took piano lessons, he leaned more to sports in his formative years. His parents were strong role models who supported his interests and taught him how to be successful in life. As he grew up and made his way through high school, he developed artistic talent which would lead him to seek higher education in that field. He turned down and prestigious scholarship to Pratt Institute of Fine Art and stayed in Washington to attend Armstrong Manual Training School instead. It was during college that his interest in music took off. He was intrigued by Ragtime style pianists in Washington and would seek out Jazz piano players wherever he went. His earliest personal influence was a piano player named Harvey Brooks. Combined with his early teachers, Oliver â€Å"Doc† Perry and Louis Brown, Duke Ellington found the encouragement and skills necessary for him to go out and become successful . He left school to pursue music as a career and found some work in Washington with his first band – The Duke’s Serenaders. They played in Washington for six years before making an important move to New York in 1923 at the advice of Jazz great Fats Waller. In that year Ellington recorded his first record and changed the band’s name to The Washingtonians. Radio was the big key to the foundation of Ellington’s success in New York. It was radio which had prepared New Yorkers for his sound and once his band made connections with the major New York clubs, it was radio which made their sound a national phenomenon. The most important of the clubs which Duke Ellington played for was the Cotton Club. The combination of the national radio broadcasts that aired from the Cotton Club and the addition of Irving Mills as the bands manager launched Ellington from running a great band to being a star. His fame gave him the ability to develop his band and add in the best musicians from around the country.

Coke and Pepsi

Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale – High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation – Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements – CPs: little capital investment (1st paragraph on page 2) – Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size – No 5. Access to distribution channels – Food stores (35%): intense shelf space pressure (2nd paragraph on page 4) – Fountain (23%): CPs dominated first food chain (1st paragraph on page 5) 6.Government policy (N/A) Threat to entry is low because Coca-Cola Company, PepsiCo, and Cadbury Schweppes control 90. 1% of the market share; 44. 1%, 31. 4%, and 14. 7% respectively. Although the growth rate of CSD consumptions have been steady at 3% a year, the capital requirement to enter the market is too great of an obstacle. In order to service the entire US, a firm would need $25-50 million to build a plant for concentrate producers, $6 billion ($75 million * 80 plants) to establish bottlers, cost associated to provide and maintain incentives to retailers, and the greatest cost to advertisements.Therefore, firms are deterred from entering the CSD market due to economies of scale couple with brand image that the firm must face. In order provide product differentiation, the entering firm would have to invest heavily to develop a brand image for CSD aside from the three market leaders. Access to distribution channels is intense in CSD industry as bottlers are fighting for shelf spaces in grocery stores. In addition, PepsiCo is in the restaurant business of owning Taco Bell, Kentucky Fried Chicken, Pizza Hut by shutting down any opportunities for other CSD firms to sell fountain drinks in those restaurants.Other CSD firms like Coca-Cola has develop a relationship with remaining market leaders of restauran t for their fountain distribution (i. e. , McDonalds and Burger King). In addition, â€Å"Soft Drink Interbrand Competition Act† in 1980 preserves the rights of Concentrate Producers to grant exclusive territories. Therefore, it would be safe to assume that there are not many competitors in the market vying for a new territory since the existing Concentrate Producers would have driven off competition out of business through their rights of exclusive territories.Cost disadvantages independent of size is high as development brand image will require high investments in advertisement and to develop a new differentiating acquired taste for CSD consumers. Substitutes:low (Non-cola beverage? ) Substitutes of CSD’s include water, juice, milk, and different types of alcohol. However, leading CSD’s have branch out their products to water and juice to capture the market shares of CSD’s substitutes. Other leading substitutes to CSD’s are milk, coffee, and alco hol beverages. These substitutes are generally different complement beverages than the CSD’s.Coffee and alcohol beverages are geared towards adults only and milk is gear towards breakfast meal consumptions with cereal. Complements: Complements to CSD’s are food. CSD firms have made relationships with retailers of food (i. e. , grocery stores, gas stations). In addition, firms have made relationships with restaurants to complement their products with food. Since food is something that everyone consumes several times a day, CSD companies have a great opportunity to maximize their presence in different distribution methods. Buyers:low 1. large volume?Some buyers might buy in large volume but not found in the case 2. standard or undifferentiated? No 3. NA for this case 4. low profits? – Food stores: No, average (5th paragraph on page 4) – Fountains: extremely profitable, 80 cents out of one dollar (1st paragraph on page 5) 5. unimportant? No 6. does not save buyers’ money? (N/A) 7. credible threat? No Buyer groups are not powerful against CPs and bottlers. Therefore, there is no significant bargaining power from buyer side in CSD industry. This situation contributes to maintain high profit of CPs and bottlers. (Reasons) 1.Because there are various retail channels, CPs and bottlers do not face the single retailer with power which purchases in large volume. 2. In general, selling CSDs yields high profit for retailers. (15-20% gross margin for food store, 80 cents out of one dollar for fountain. ) That fact prevents buyers to be price sensitive. 3. In fountain business, CPs and bottlers kept fountain sales profitable and succeeded to avoid cutting price pressure from retailers by paying rebate and investing restaurant retailers. 4. In food store, CSD represented a large percentage of its business (accounting for 3%-4% of food store business).To draw customers to store, it should be necessary for food store to carry the most selling brand in CSD, Coke and Pepsi. This structure weakens food store’s bargaining power. 5. Vending machine is efficient retail channel for keeping price because bottlers can directly control. It also works in the country where Coke and Pepsi do not have distribution channel(ex. Japan). 6. Coke and Pepsi have already established strong brand identification. Some discount retailers have private label CSD but they can not take the place of Coke and Pepsi.Internal Rivalry: high 1. numerous? roughly equal? – numerous: No, oligopoly – roughly equal: Yes – price increase, oligopoly (4th paragraph on page 11) 2. Industry growth – plateau (Exhibit 3) 3. lacks differentiation? – try to differentiate by marketing (5th paragraph on page11) 4. High fixed costs? 5. Capacity augments? Capacity itself not clearly mentioned in the case but; early 1990s: Yes? incurred excess supply? (1st paragraph on page 11, Exhibit 1) late 1990s: 6. High exit barrier? – Yes? capital intensive? 7. rivals diverse in strategies? – No?Coca-Cola and Pepsi’s history of intense rivalry has resulted in the execution of a large number of strategies designed to gain market share and brand recognition. As the industry matures and Coca-Cola and Pepsi learn from past strategies, increased profitability heavily relies on their ability to cut costs, gain fountain contracts, globally expand product mix, and vertically integrate bottler distribution channels. Traditional strategic initiatives such as new product development, advertising, price reduction, and product differentiation will produce minimal results considering Coca-cola and Pepsi are similar in size and power.Coca Cola and Pepsi’s ability to quickly respond to competitor strategies generally lead to industry wars where neither firm is better off then when they started. While it is important to continually maintain brand awareness and pursue various market trends, large gains in prof itability will ensue from strategies that create a sustainable competitive advantage. It is more advantageous for Coca-Cola and Pepsi to invest in strategies that increase the industry demand versus short term profit. Such strategies include but are not limited to, entering developing countries, key acquisitions of growing businesses (i. Yahoo, Diageo, Arista Records, or Starbucks), and increased efforts to vertically integrate bottler distribution channels. Key acquisitions are important in that they can provide the means in which each company can redefine their brand name as more then a â€Å"cola†. Successful examples are Sony, Disney, and GE. Suppliers:low 1. dominated? Metal cans: excess supply (1st paragraph on page 6) 2. unique? not unique 3. obliged to contend? (N/A) 4. credible threats? No 5. important customer? Metal can: largest customer (1st paragraph on page 6) Coke and Pepsi COKE AND PEPSI LEARN TO COMPETE IN INDIABrief Overview:The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into considerationPepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd. † While Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the beverage industry.As both companies would soon discover, â€Å"competing in India requires special knowledge, skills, and local expertise what works here does not always work there. † (Cateora & Graham, 2008, p. 604). In this article, analyze the primary obstacle to Pepsi and Coca-Cola’s success, discuss their strategies to cope with the issue, and ultim ately propose my own suggestions to improvement. Question 1: The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handle better by each company?Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. The â€Å"Principle of indigenous available† If an item could be obtained anywhere else within the country, imports of similar items were forbidden.This made Indian consumers had a little choice of products or brands and no guarantees of quality or reliability.Indian Laws, the government mandated that Pepsi’s products be promoted under the â€Å"Lehar Pepsi† name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became â€Å"Coca-Cola India†Yes, it could anticipate the effect prior to market by using information fro m own company research, the business partner in that country, the expertise service, and own experience in near area. They could developments in political arena; Coke could agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t agreed to sell 40% of their equityQuestion 2: Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? PepsiCo: Pros: (1) entered the market before Coca-Cola and getting an early entry was able to help Pepsi go so far with Indian market while it was still developing; (2) the fact that company gained 26%market share by 1993 Cons: (1) The government mandated that Pepsi’s product be promoted under the name â€Å"Lehar Pepsi†, because foreign collaboration rules in force at the time prohibited the use of foreign brand names on products intended for sale inside India; (2) Indian Govt limited their soft drink sale no exceed 25% of total sales for the new entrant; (3) Pepsi Foods struggled to fight off local competitions. Coca – Cola: Pros: (1) have ability to align themselves with the market leader. In fact, Parle offered to sell Coca – Cola its bottling plants in four key cities, and (2) Parle also offered to sell its leading brands. (3) Finally, Coca – Cola set up two new ventures with Frooti, Soda, and local product was called â€Å"Britco Foods† Cons: (1) was denied entry until 1993 because Pepsi was already there; (2) It was very difficult for Coca – Cola take market share away from Pepsi and local firms, due to the beverage market was itself growing consistently form year to year; (3) Coca –Cola was not allowed to buy back 40% of equity when the company chose to leave Indian market in 1977 Question 7: What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? PepsiCo:Beneficial to keep with local tasteSignificant to follow market trendsSponsors and Celebrity appeals make more exceptional advertisingIt pays to keep up with emerging trends in the marketCoca – Cola:Pays specific attention to deals made with the governmentEstablish a good business relationship with the governmentInvestment in quality productsAdvertising is essentialBeneficial to follow market trends